Cheekbone Beauty's journey is as bold and vibrant as its products! Founded by Jennifer Harper in 2016, the brand was born from a desire to create something beautiful, inclusive and conscious. Inspired by her Indigenous roots, Harper set out to challenge the beauty industry's traditional standards by creating clean, sustainable and cruelty-free makeup that truly reflects all skin tones.

From the start, Cheekbone Beauty's mission has been to celebrate diversity, champion eco-consciousness and empower individuals through beauty. What began as a simple dream quickly blossomed into a brand that resonates with consumers who care about both what's inside and outside of their beauty products. The brand's commitment to reducing environmental impact is evident in its eco-friendly packaging and use of natural ingredients, proving that beauty can be beautiful in every sense.

What sets Cheekbone apart is not just its focus on clean ingredients but also the passion for representation. With products designed to complement a wide range of skin tones, the brand offers makeup that feels personal, like it was made just for you—because, honestly, it kind of was! The line's products go beyond just beauty—they're a celebration of culture and community and offer a brighter, more inclusive future for the beauty industry.

Fast forward to today, and Cheekbone Beauty is more than just a makeup brand—it's a movement. By making conscious beauty accessible, fun and creative, it's transforming the industry, one perfect match at a time. And with every new product launch, such as its Unify Multi Pencils, Cheekbone continues to inspire and connect with customers who want beauty that's as responsible as it is radiant.