MIE Skincare is an independent British skincare brand with a focus on providing real and visible results that cut through the noise of the skincare industry. Each and every claim it makes is clinically tested and proven by an independent clinical laboratory, ensuring that its claims are biologically proven.

Its principal social purpose is to ensure that its products are suitable for everyone, whatever your skin type, ethnicity or gender. MIE recognizes that skin varies from person to person, and formulates its products to be biocompatible with everyone. All of its independent clinical trials and consumer research is carried out by a wide panel of diverse skin types. Wellness is also key, as MIE's products do more than just make you look your best—they can also help improve your skin's condition and health. The company's products are independently clinically proven to help improve your skin's barrier function, and can also increase the rate of cell turnover.

MIE also has a product development process that's beyond thorough and always authentic, beginning with the company founder Richard Mears (who has over 30 years of experience in the beauty industry) testing hundreds of products and discerning the great from the good. From there it feeds down to the employees, then devotees, then existing customers. Each tier includes a diverse group of people from all ages, beliefs and races, so the feedback is universal and all of it goes towards the finished result.

Founder Richard Mears

Mears worked a formulator for several very well-known brands and created many of their best-selling products, but it became clear that he was being asked to create products that could not deliver the efficacy that was being promised. Jaded with the industry and its attitude to putting profitability over quality, Mears embarked on a journey to create a brand that actually delivers the exceptional results promised on the packaging.