About the brand
With over 25 years of experience, NordicTrack has perfected each product to bring you the best of the best. From its first cross-country skier to its award-winning treadmills and ellipticals, NordicTrack provides quality equipment that can help you succeed.
A quarter of a century ago, the brand's first product emerged to revolutionize the fitness industry—a machine designed to give you the feel and benefits of a cross-country skiing workout. Soon these skiers, dubbed NordicTrack, began appearing on TV and in living rooms across the country. Then, starting in the late 1990s, the company expanded its offerings into other home fitness equipment, including its now world-class treadmills, strength machines, cycles, ellipticals, jogging strollers, light exercise equipment and apparel, all while focusing on the same key elements that made its original skier such a phenomenon—innovation, customization and results!
Today, NordicTrack products are designed to fit your fitness needs and enhance your lifestyle. From advanced features to sleek styling, NordicTrack is the perfect choice in fitness.
