About the brand
Since 1979, Point ZĂ©ro has become one of Canada's leading ready-to-wear brands for men and women. Run by Maurice and Nicole Benisti, the brand offers a diversity of products from head to toe, clothing, accessories and footwear, while offering its expertise in outdoor coats, the brand's specialty since its inception.
From Montreal with Love. Founded in Montreal, Quebec, the brand is proud of its rich Quebec cultural identity. It has developed its style and identity as Montreal has positioned itself as an important city in the fashion industry. Since 2006, Point ZĂ©ro has set up shop in the heart of Montreal's fashion district, setting up its offices, warehouse and boutique in a building of over 200,000 square feet.
Combining sport and streetwear, the brand created by Maurice Benisti defines itself as functional and stylish, eager to create collections that blend trend and weather.
