Lucky Brand

Shape up your style with premium, vintage-inspired denim, shoes, and accessories by Lucky Brand. Shop the latest items right here online in Canada at TSC! Founded in Los Angeles, California, in 1990 by Gene Montesano and Barry Perlman, Lucky Brand (commonly referred to as Lucky Brand Jeans) is a company dedicated to the rich heritage and all-American spirit of the “true blue” icon, denim. The brand is known for its signature worn denim look originally achieved by handwashing, ripping, and fraying the fabric through the production process, resulting in a look that boasts distinctive character. Authentic Lucky Brand hardware and personalized details complete the process. The brand says it draws its inspiration from the roots that shape Southern California. Its looks are driven by the free-spirited and laid-back lifestyle of its motherland. Art, music, photography, and locations like Malibu’s scenic beaches and Venice’s old-school tattoo parlous are referenced to create authentically unique pieces that become staples in your wardrobe, worn time and time again. Today, having expanded on its denim roots but having never lost sight of its distinguishing character, Lucky Brand produces a complete range of apparel and accessories for men and women. You’ll find everything from premium-quality jeans in various cuts and styles to leather ankle boots, activewear, and professional attire. Lucky Brand is available for you right here at TSC! Social Impact and Sustainability Lucky Brand is a certified LA Green Business, a program brought to life by the City of Los Angeles that helps businesses reduce the size of their corporate footprint. The brand’s commitment to bringing sustainable practices and conservation efforts to the forefront of their denim production has led them to actively support initiatives like the UN’s Sustainable Development Goals. These goals include increasing water-use efficiency and improving water quality by reducing pollution and reducing waste generation by prevention, to name a few. In 2020 alone, Lucky Brand prevented 139 cartons of textile scraps, as well as tens of thousands of paper and plastic cups and utensils from being sent to landfills.