In 1976, Benefit Cosmetics co-founders Jean and Jane Ford opened up a tiny makeup shop in San Francisco and introduced the world to "fake-its"-fun, fast beauty solutions for girls on the go. Since then, Benefit has grown into a leading brow brand while staying true to the belief that laughter is the best cosmetic. Known for cheeky product names and a playful approach to serious makeup, Benefit inspires women all around the world to "fake it 'til they make it" with cult classics like Benetint, They're Real! Mascara, Hoola Matte Bronzer, POREfessional and a collection of bestselling brow products for every dilemma.
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