About the brand
About MIFA:
MIFA is a 100 percent natural body-care brand that provides a sensory spa-at-home experience and uses aromatherapy to help you balance, restore and relax effortlessly. The company takes a holistic approach to body care that encourages self-care at the deepest level, and with its versatile, multi-use, minimalist body-care line, it can help build intentional rituals for every body, every mind and every skin.
In late 2017, founders Michelle Lui and Fatemah Hamidi left their corporate jobs to launch MIFA. It was inspired by the timeless nature of the human body and by creating food for the skin and soul, and the idea was conceived in Fatemah’s kitchen, where they began individually handmaking and packaging each product. Today, MIFA has expanded to working with botanically sensitive chemists who understand the synergy and effectiveness of producing high-performing products. MIFA products are also designed, developed and manufactured in British Columbia.
Fun fact:
The brand name comes from their names: Michelle (MI) and Fatemah (FA)!
